BENOVA (M) SDN. BHD. was initiated in 1999 as an appliance boutique that specializes in imported home appliances.  It then occupies a total of 2,000sq ft in size displaying a wide range of European home appliances such as Bosch, Electrolux, Amana, Whirlpool, Teka, Kuppersbusch, Wolf,Sub-Zero, Smeg, Liebherr, Fisher & Paykel, Maytag, Viking, Highland, De Dietrich, Vintec, Kelvinator, , Blanco, Brandt, Maytag,Baumactic, Gagganeu, GE Monogram and many more. Today, Benova (M) Sdn. Bhd. expanded to more than 4,500 sq ft and notably acclaimed by brand dealers as the market leader in the latest innovations, technology and high branding for home appliances in Malaysia. The success that Benova (M) Sdn. Bhd. enjoys today is due to an in-depth knowledge of each appliance and its functions, expertise in the field and reliable after-sales service.

Benova (M) Sdn. Bhd. is located in the high street of Taman Tun Dr. Ismail, a high profile residential development and surrounded by similar premium residential areas such as Sri Hartamas, Bandar Utama, Petaling Jaya and Bandar Sri Damansara, the cream of high living in Malaysia. It is the neighborhood of diplomats, dignitaries, directors of companies, high government officials, politicians, in short, the Beverly Hills of Malaysia. Our network and database for the 'rich and famous' is also our key to success as we communicate with them on a regular basis through email and newsletter. We are also expanding our business on September 2006 at Puchong area.

Benova (M) Sdn. Bhd., being the holding company is confident in carrying this out as we are already successfully dealing with high branding home appliances. At present we are advertising regularly through major premium home magazines locally as well as in the national newspaper. We are also very active in participating on the exhibition held through-out the year.